Creativity Delivers Results at the Point of Care

PatientPoint was recently recognized at the Hermes Creative Awards, an international competition that honors superior creative work. Content from two PatientPoint programs—PatientPoint Communicate and PatientPoint Educate—won nine Platinum, Gold and Honorable Mention awards.

In a world where content is king, creating quality, relevant messaging is critical. As the only point-of-care brand to be recognized for this honor (the second year in a row to do so), PatientPoint continues to demonstrate superior quality, leadership and innovation of patient and physician engagement solutions. The Hermes Creative Awards differentiate PatientPoint by recognizing the impact that specialty-specific, customized health information can make on powering greater effectiveness for patients, providers and sponsors.

“Our goal at PatientPoint is, and always will be, to drive meaningful interactions between patients, providers and sponsors,” said Kate Merz, senior vice president of content and creative. “But in an increasingly crowded media landscape, effectively engaging these audiences across all points of care hinges on one differentiator: creativity. These distinctions from Hermes acknowledge the unparalleled creativity and strategy behind the exceptional content our team delivers at the point of care.”

PatientPoint uses point-of-care communication channels to deliver information when and where patients and physicians need it most. Whether in the waiting room, exam room, on the internet or on mobile, PatientPoint content creates an end-to-end communication platform that engages patients across their entire healthcare journey.

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs and emerging technologies. As a Platinum Award Winner, PatientPoint is joined by some of the world’s most recognizable brands, including PepsiCo, Bloomberg Media, AARP and the NFL Players Association.

To find out if point-of-care marketing with PatientPoint is right for you, contact us at learnmore@patientpoint.com.

PatientPoint 2016 Hermes Creative Awards

Platinum:

Simple Exercises Using a Chair—Digital Health Segment

Understanding Calcium Scan—Digital Health Segment

Gold:

5 Ingredient Recipes: Kale Salad—Digital Health Segment

MS Quick Facts—Digital Health Segment

Insomnia—Custom Patient Education Brochure

Birth Control—Custom Patient Education Brochure

Honorable Mentions:

Managing Your Asthma—Digital Health Segment

Nutrition—Custom Patient Education Brochure

Your Baby’s Skin—Custom Patient Education Brochure



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